Entrepreneurial Imagination: Ruth Handler and the Barbie Doll

Valeria Giacomin, Christina Lubinski

    Research output: Other contributionTeaching case

    Original languageEnglish
    Publication date2020
    PublisherUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
    Number of pages18
    Publication statusPublished - 2020

    Bibliographical note

    TEACHING NOTE-Reference no. SCG-868

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