Entrepreneurial Identity and Strategic Response in the Informal Economy

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


While entrepreneurs generally confront many challenges in running their businesses, those in the informal economy must do so outside the boundaries and support of formal institutions. The nuances of the informal economy means that entrepreneurs operating in such environments may have to rely on different mechanisms in dealing with adversity than their formal counterparts. Applying the lens of entrepreneurial bricolage, this article sheds light on how entrepreneurs respond to contexts of adversity in the informal economy. As a result of our exploratory research of informal entrepreneurs in Ghana, we find that their response is closely associated with their entrepreneurial identity. We discuss the theoretical and practical implications of these findings. Keywords: Entrepreneurship, entrepreneurial identity, informal economy, exploratory research design, Ghana
Original languageEnglish
Title of host publicationProceedings of the Eighty-first Annual Meeting of the Academy of Management
EditorsSonia Taneja
Number of pages1
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Publication date2021
Publication statusPublished - 2021
EventThe Academy of Management Annual Meeting 2021: Bringing the Manager Back in Management - Online, Virtual, Online
Duration: 29 Jul 20214 Aug 2021
Conference number: 81


ConferenceThe Academy of Management Annual Meeting 2021
CityVirtual, Online
Internet address
SeriesAcademy of Management Proceedings

Cite this