Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.
    The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.
    LanguageEnglish
    Title of host publicationProceedings of the 35th International Conference on Information Systems. ICIS 2014
    EditorsElena Karahanna, Ananth Srinivasan, Bernard Tan
    Number of pages19
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Date2014
    StatePublished - 2014
    EventThe 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand
    Duration: 14 Dec 201417 Dec 2014
    Conference number: 35
    http://icis2014.aisnet.org/

    Conference

    ConferenceThe 35th International Conference on Information Systems. ICIS 2014
    Number35
    LocationThe University of Auckland Business School
    CountryNew Zealand
    CityAuckland
    Period14/12/201417/12/2014
    Internet address
    SeriesProceedings of the International Conference on Information Systems
    ISSN0000-0033

    Keywords

      Cite this

      Dyrby, S., Jensen, T. B., & Avital, M. (2014). Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. In E. Karahanna, A. Srinivasan, & B. Tan (Eds.), Proceedings of the 35th International Conference on Information Systems. ICIS 2014 Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the International Conference on Information Systems
      Dyrby, Signe ; Jensen, Tina Blegind ; Avital, Michel. / Enterprise Social Media at Work : Weaving the Social Fabric of Collaboration. Proceedings of the 35th International Conference on Information Systems. ICIS 2014. editor / Elena Karahanna ; Ananth Srinivasan ; Bernard Tan. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2014. (Proceedings of the International Conference on Information Systems).
      @inproceedings{b1f4c0edb77f4d629e0b587069257566,
      title = "Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration",
      abstract = "The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.",
      keywords = "Enterprise social media, Social fabric, Collaboration, Latour’s Cartography of Controversies",
      author = "Signe Dyrby and Jensen, {Tina Blegind} and Michel Avital",
      year = "2014",
      language = "English",
      editor = "Elena Karahanna and Ananth Srinivasan and Bernard Tan",
      booktitle = "Proceedings of the 35th International Conference on Information Systems. ICIS 2014",
      publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

      }

      Dyrby, S, Jensen, TB & Avital, M 2014, Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. in E Karahanna, A Srinivasan & B Tan (eds), Proceedings of the 35th International Conference on Information Systems. ICIS 2014. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, The 35th International Conference on Information Systems. ICIS 2014, Auckland, New Zealand, 14/12/2014.

      Enterprise Social Media at Work : Weaving the Social Fabric of Collaboration. / Dyrby, Signe ; Jensen, Tina Blegind; Avital, Michel.

      Proceedings of the 35th International Conference on Information Systems. ICIS 2014. ed. / Elena Karahanna; Ananth Srinivasan; Bernard Tan. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2014.

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

      TY - GEN

      T1 - Enterprise Social Media at Work

      T2 - Weaving the Social Fabric of Collaboration

      AU - Dyrby,Signe

      AU - Jensen,Tina Blegind

      AU - Avital,Michel

      PY - 2014

      Y1 - 2014

      N2 - The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.

      AB - The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.

      KW - Enterprise social media

      KW - Social fabric

      KW - Collaboration

      KW - Latour’s Cartography of Controversies

      M3 - Article in proceedings

      BT - Proceedings of the 35th International Conference on Information Systems. ICIS 2014

      PB - Association for Information Systems. AIS Electronic Library (AISeL)

      CY - Atlanta, GA

      ER -

      Dyrby S, Jensen TB, Avital M. Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. In Karahanna E, Srinivasan A, Tan B, editors, Proceedings of the 35th International Conference on Information Systems. ICIS 2014. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2014. (Proceedings of the International Conference on Information Systems).