Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration

Signe  Dyrby; Tina Blegind Jensen; Michel Avital

Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration

Signe Dyrby, Tina Blegind Jensen, Michel Avital

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.

Original language	English
Title of host publication	Proceedings of the 35th International Conference on Information Systems. ICIS 2014
Editors	Elena Karahanna, Ananth Srinivasan, Bernard Tan
Number of pages	19
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2014
Publication status	Published - 2014
Event	The 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand Duration: 14 Dec 2014 → 17 Dec 2014 Conference number: 35 http://icis2014.aisnet.org/

Conference

Conference	The 35th International Conference on Information Systems. ICIS 2014
Number	35
Location	The University of Auckland Business School
Country/Territory	New Zealand
City	Auckland
Period	14/12/2014 → 17/12/2014
Internet address	http://icis2014.aisnet.org/

Series	Proceedings of the International Conference on Information Systems
ISSN	0000-0033

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Dyrby, S., Jensen, T. B., & Avital, M. (2014). Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. In E. Karahanna, A. Srinivasan, & B. Tan (Eds.), Proceedings of the 35th International Conference on Information Systems. ICIS 2014 Association for Information Systems. AIS Electronic Library (AISeL). http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1249&context=icis2014

Dyrby, Signe ; Jensen, Tina Blegind ; Avital, Michel. / Enterprise Social Media at Work : Weaving the Social Fabric of Collaboration. Proceedings of the 35th International Conference on Information Systems. ICIS 2014. editor / Elena Karahanna ; Ananth Srinivasan ; Bernard Tan. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2014. (Proceedings of the International Conference on Information Systems).

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title = "Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration",

abstract = "The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour{\textquoteright}s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: {\textquoteleft}public-private context{\textquoteright}, {\textquoteleft}social-professional content{\textquoteright}, {\textquoteleft}praise-reprimands giving ratio{\textquoteright} and {\textquoteleft}noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.",

keywords = "Enterprise social media, Social fabric, Collaboration, Latour{\textquoteright}s Cartography of Controversies",

author = "Signe Dyrby and Jensen, {Tina Blegind} and Michel Avital",

year = "2014",

language = "English",

series = "Proceedings of the International Conference on Information Systems",

editor = "Elena Karahanna and Ananth Srinivasan and Bernard Tan",

booktitle = "Proceedings of the 35th International Conference on Information Systems. ICIS 2014",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "The 35th International Conference on Information Systems. ICIS 2014 : Building a Better World through Information Systems, ICIS2014 ; Conference date: 14-12-2014 Through 17-12-2014",

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Dyrby, S, Jensen, TB & Avital, M 2014, Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. in E Karahanna, A Srinivasan & B Tan (eds), Proceedings of the 35th International Conference on Information Systems. ICIS 2014. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, The 35th International Conference on Information Systems. ICIS 2014, Auckland, New Zealand, 14/12/2014. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1249&context=icis2014>

Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. / Dyrby, Signe ; Jensen, Tina Blegind ; Avital, Michel.
Proceedings of the 35th International Conference on Information Systems. ICIS 2014. ed. / Elena Karahanna; Ananth Srinivasan; Bernard Tan. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2014. (Proceedings of the International Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - Enterprise Social Media at Work

T2 - The 35th International Conference on Information Systems. ICIS 2014

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AU - Jensen, Tina Blegind

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N2 - The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.

AB - The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.

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KW - Social fabric

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KW - Latour’s Cartography of Controversies

M3 - Article in proceedings

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BT - Proceedings of the 35th International Conference on Information Systems. ICIS 2014

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PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

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Dyrby S, Jensen TB , Avital M. Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration. In Karahanna E, Srinivasan A, Tan B, editors, Proceedings of the 35th International Conference on Information Systems. ICIS 2014. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2014. (Proceedings of the International Conference on Information Systems).