Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration

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    Abstract

    The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.
    Original languageEnglish
    Title of host publicationProceedings of the 35th International Conference on Information Systems. ICIS 2014
    EditorsElena Karahanna, Ananth Srinivasan, Bernard Tan
    Number of pages19
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2014
    Publication statusPublished - 2014
    EventThe 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand
    Duration: 14 Dec 201417 Dec 2014
    Conference number: 35
    http://icis2014.aisnet.org/

    Conference

    ConferenceThe 35th International Conference on Information Systems. ICIS 2014
    Number35
    LocationThe University of Auckland Business School
    CountryNew Zealand
    CityAuckland
    Period14/12/201417/12/2014
    Internet address
    SeriesProceedings of the International Conference on Information Systems
    ISSN0000-0033

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