Interorganizational communication enhances buyer-supplier collaboration and may provide both partners competitive advantage. Existing studies document the antecedents as well as the benefits of efficient communication between buyers and suppliers. However, current studies fail to investigate a key aspect of this interorganizational communication: the conversations that take place between shop-floor employees of partnering firms. Studying such daily conversations in situ affords insights on the foundations of efficient buyer-supplier communication beyond managerial level strategy making. We rely on the strategy as practice perspective that emphasizes the strategic role of conversations at all hierarchical levels as a key means by which strategy develops on a daily basis. This paper provides evidence of how daily conversations between shop-floor employees can enhance buyer-supplier collaboration. It is based on a case study of the largest and leading European furniture transport firm and its clients. We find that daily conversations enhance buyer-supplier collaboration by allowing operators i) to develop and reinforce mutual commitment ii) to build a common knowledge base, and iii) to create common routines and processes.
|Number of pages||39|
|Publication status||Published - 2015|
|Event||The Academy of Management Annual Meeting 2015: Opening Governance - Vancouver, Canada|
Duration: 7 Aug 2015 → 11 Aug 2015
Conference number: 75
|Conference||The Academy of Management Annual Meeting 2015|
|Period||07/08/2015 → 11/08/2015|
Bibliographical noteCBS Library does not have access to the material
- Buyer-supplier collaboration
- Interorganizational communication
Bardon, T., Arnaud, N., & Villeseche, F. (2015). Enhancing Buyer-Supplier Collaboration through Daily Conversations at Shopfloor Level. Paper presented at The Academy of Management Annual Meeting 2015, Vancouver, Canada.