Value-chain processes must be understood and managed from a network, or ecosystem, perspective and linked to customer value creation. Based on an overview of the customer-value literature and internal value-chain processes, this paper argues that network capability needs to be added to the firm’s value-chain processes as an additional layer. This paper outlines different views on network capability, positions network capability in the wider portfolio of firms’ value-creation processes, and outlines potential research opportunities that may deepen our understanding of network capability.
|Journal||Journal of Global Scholars of Marketing Science|
|Number of pages||18|
|Publication status||Published - Jun 2021|
Bibliographical notePublished online: 02 Jun 2021.
- Value chain
- Value chains