Abstract
Value-chain processes must be understood and managed from a network, or ecosystem, perspective and linked to customer value creation. Based on an overview of the customer-value literature and internal value-chain processes, this paper argues that network capability needs to be added to the firm’s value-chain processes as an additional layer. This paper outlines different views on network capability, positions network capability in the wider portfolio of firms’ value-creation processes, and outlines potential research opportunities that may deepen our understanding of network capability.
Original language | English |
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Journal | Journal of Global Scholars of Marketing Science |
Volume | 31 |
Issue number | 3 |
Pages (from-to) | 354-371 |
Number of pages | 18 |
ISSN | 2163-9159 |
DOIs | |
Publication status | Published - Jun 2021 |
Bibliographical note
Published online: 02 Jun 2021.Keywords
- Value chain
- Networking
- Network
- Managing
- Value chains