Enabling Managerial Decision Making: The Use of Multiple Views in Dashboards

Torsten Ringberg, Ravi Vatrapu, Kostos Pantazos

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


A very useful way to enable decision making among overloaded managers is to represent data visually in graphs, trends, bar charts, maps etc. Graphical representations are superior to textual information when it comes to trends, correlation and other quantifiable information but only if the encoding of such information is both appropriate to the data, and uses an optimal dashboard design. Several review studies find that the management literature has failed to keep pace with the developments of dashboards, and that no agreement exists on how exactly a dashboard should contain (e.g., number of views) and what it should do. Thus, to apply visual representations efficiently and effectively still represent key challenges for creating value and enabling dashboard use in B2B settings. In this paper we experimentally test the efficiency, effectiveness, subjective preference among participants, and physiological gaze fixation count/time across two dashboard settings, one with three-view inserted and one with nine-view inserted. We use questions as well as eye-tracking measures. We find effects pointing to superiority of the nine-view dashboards for some tasks while the three-view dashboard performs better on other tasks. We discuss the implication of these findings in managerial decision making.
Original languageEnglish
Title of host publicationProceedings of the Eightieth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages1
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Publication date2020
Publication statusPublished - 2020
EventThe Academy of Management Annual Meeting 2020: Broadening Our Sight - Virtual
Duration: 7 Aug 202011 Aug 2020
Conference number: 80


ConferenceThe Academy of Management Annual Meeting 2020
Internet address
SeriesAcademy of Management Proceedings

Cite this