En begrebsramme omkring Key Account Management og Trade Marketing

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageDanish
JournalLedelse & Erhvervsøkonomi
Issue number1
Pages (from-to)51-61
ISSN0902-3704
Publication statusPublished - 2000

Cite this

@article{8fc7f1d0c02511db9769000ea68e967b,
title = "En begrebsramme omkring Key Account Management og Trade Marketing",
keywords = "Key account management, Trade marketing",
author = "Mogens Bjerre",
note = "Opstilling: Led",
year = "2000",
language = "Dansk",
pages = "51--61",
journal = "Ledelse & Erhvervsoekonomi",
issn = "0902-3704",
publisher = "Dj{\o}f Forlag",
number = "1",

}

En begrebsramme omkring Key Account Management og Trade Marketing. / Bjerre, Mogens.

In: Ledelse & Erhvervsøkonomi, No. 1, 2000, p. 51-61.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - En begrebsramme omkring Key Account Management og Trade Marketing

AU - Bjerre, Mogens

N1 - Opstilling: Led

PY - 2000

Y1 - 2000

KW - Key account management

KW - Trade marketing

M3 - Tidsskriftartikel

SP - 51

EP - 61

JO - Ledelse & Erhvervsoekonomi

JF - Ledelse & Erhvervsoekonomi

SN - 0902-3704

IS - 1

ER -