En begrebsramme omkring Key Account Management og Trade Marketing

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@article{8fc7f1d0c02511db9769000ea68e967b,

title = "En begrebsramme omkring Key Account Management og Trade Marketing",

keywords = "Key account management, Trade marketing",

author = "Mogens Bjerre",

note = "Opstilling: Led",

year = "2000",

language = "Dansk",

pages = "51--61",

journal = "Ledelse & Erhvervs{\o}konomi",

issn = "0902-3704",

publisher = "Dj{\o}f Forlag",

number = "1",

}