Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer, Sylvia von Wallpach, Martina Bauer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication42nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
EditorsElif Karaosmanoğlu, A. Banu Elmadağ Baş
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2 Oct 2013
Publication statusPublished - 2 Oct 2013
Externally publishedYes
EventThe 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.emac2013.org/

Conference

ConferenceThe 42nd EMAC Annual Conference 2013
Number42
LocationIstanbul Technical University
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address
SeriesProceedings of the European Marketing Academy
ISSN2709-1589

Bibliographical note

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