Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer; Sylvia von Wallpach; Martina Bauer

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer, Sylvia von Wallpach, Martina Bauer

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	42^nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
Editors	Elif Karaosmanoğlu, A. Banu Elmadağ Baş
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2 Oct 2013
Publication status	Published - 2 Oct 2013
Externally published	Yes
Event	The 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013 Conference number: 42 http://www.emac2013.org/

Conference

Conference	The 42nd EMAC Annual Conference 2013
Number	42
Location	Istanbul Technical University
Country/Territory	Turkey
City	Istanbul
Period	04/06/2013 → 07/06/2013
Internet address	http://www.emac2013.org/

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Kreuzer, Maria ; von Wallpach, Sylvia ; Bauer, Martina. / Employee During the Day, Consumer at Night : How Multiple Stakeholder Roles Impact Brand Meaning. 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. editor / Elif Karaosmanoğlu ; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

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title = "Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning",

author = "Maria Kreuzer and {von Wallpach}, Sylvia and Martina Bauer",

year = "2013",

month = oct,

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language = "English",

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publisher = "European Marketing Academy. EMAC",

editor = "Elif Karaosmanoğlu and {Elmadağ Ba{\c s}}, {A. Banu}",

booktitle = "42nd Annual Conference: Lost in Translation",

note = "The 42nd EMAC Annual Conference 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

url = "http://www.emac2013.org/",

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Kreuzer, M, von Wallpach, S & Bauer, M 2013, Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. in E Karaosmanoğlu & AB Elmadağ Baş (eds), 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 42nd EMAC Annual Conference 2013, Istanbul, Turkey, 04/06/2013.

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. / Kreuzer, Maria; von Wallpach, Sylvia; Bauer, Martina.
42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. ed. / Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels: European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - Employee During the Day, Consumer at Night

T2 - The 42nd EMAC Annual Conference 2013

AU - Kreuzer, Maria

AU - von Wallpach, Sylvia

AU - Bauer, Martina

N1 - Conference code: 42

PY - 2013/10/2

Y1 - 2013/10/2

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - 42nd Annual Conference: Lost in Translation

A2 - Karaosmanoğlu, Elif

A2 - Elmadağ Baş, A. Banu

PB - European Marketing Academy. EMAC

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Y2 - 4 June 2013 through 7 June 2013

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Kreuzer M, von Wallpach S, Bauer M. Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. In Karaosmanoğlu E, Elmadağ Baş AB, editors, 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Brussels: European Marketing Academy. EMAC. 2013. (Proceedings of the European Marketing Academy).