Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Sylvia von Wallpach, Maria Kreuzer, Martina Bauer

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2013
Publication status	Published - 2013
Externally published	Yes
Event	Brand Camp 2 - Obergurgl, Austria Duration: 27 Jan 2013 → 29 Jan 2013 Conference number: 2 http://www.brand-lab.at/blog/category/brand-camp

Conference	Brand Camp 2
Number	2
Country/Territory	Austria
City	Obergurgl
Period	27/01/2013 → 29/01/2013
Internet address	http://www.brand-lab.at/blog/category/brand-camp

Handle.net

@conference{bad9a2e7e16d4c3b9b19f3221ec01e5a,

title = "Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning",

author = "{von Wallpach}, Sylvia and Maria Kreuzer and Martina Bauer",

year = "2013",

language = "English",

note = "Brand Camp 2 ; Conference date: 27-01-2013 Through 29-01-2013",

url = "http://www.brand-lab.at/blog/category/brand-camp",

}