Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Sylvia von Wallpach, Maria Kreuzer, Martina Bauer

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
Externally publishedYes
EventBrand Camp 2 - Obergurgl, Austria
Duration: 27 Jan 201329 Jan 2013
Conference number: 2
http://www.brand-lab.at/blog/category/brand-camp

Conference

ConferenceBrand Camp 2
Number2
CountryAustria
CityObergurgl
Period27/01/201329/01/2013
Internet address

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