TY - JOUR
T1 - Employee Attitudes towards Corporate Social Responsibility
T2 - A Study on Gender, Age and Educational Level Differences
AU - Rosati, Francesco
AU - Costa, Roberta
AU - Calabrese, Armando
AU - Pedersen, Esben Rahbek Gjerdrum
N1 - Published online: 11. July 2018
PY - 2018/11
Y1 - 2018/11
N2 - Previous studies show that individual characteristics can influence stakeholder attitudes towards corporate social responsibility (CSR). This study analyses employee attitudes such as CSR demandingness, trust and satisfaction, to determine whether they vary according to differences in gender, age, and educational level. The analysis was carried out by surveying 153 employees of 11 Italian banks, and by performing a content analysis of the banks' sustainability reports. The Italian banking sector was chosen because of recent financial and CSR scandals. The findings suggest that, on average, male employees are slightly more trusting in and satisfied with CSR performance than their female counterparts. Graduates are slightly more demanding, largely more trusting, and generally more satisfied than non‐graduates. Interestingly, the difference between older and younger employees is not significant. The proposed approach can be useful in designing tailored CSR activities and communication avenues by shedding light on employees' CSR attitudes.
AB - Previous studies show that individual characteristics can influence stakeholder attitudes towards corporate social responsibility (CSR). This study analyses employee attitudes such as CSR demandingness, trust and satisfaction, to determine whether they vary according to differences in gender, age, and educational level. The analysis was carried out by surveying 153 employees of 11 Italian banks, and by performing a content analysis of the banks' sustainability reports. The Italian banking sector was chosen because of recent financial and CSR scandals. The findings suggest that, on average, male employees are slightly more trusting in and satisfied with CSR performance than their female counterparts. Graduates are slightly more demanding, largely more trusting, and generally more satisfied than non‐graduates. Interestingly, the difference between older and younger employees is not significant. The proposed approach can be useful in designing tailored CSR activities and communication avenues by shedding light on employees' CSR attitudes.
KW - Bank employees
KW - Content analysis
KW - CSR attitudes
KW - CSR expectations
KW - CSR perceptions
KW - Sustainability report
KW - Bank employees
KW - Content analysis
KW - CSR attitudes
KW - CSR expectations
KW - CSR perceptions
KW - Sustainability report
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=111006469467352&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1002/csr.1640
DO - 10.1002/csr.1640
M3 - Journal article
VL - 25
SP - 1306
EP - 1319
JO - Corporate Social Responsibility and Environmental Management
JF - Corporate Social Responsibility and Environmental Management
SN - 1535-3958
IS - 6
ER -