Emotions and Intention to Buy: Applying Neuro-IS on the Adoption on the iPhone

Jonas Hedman, Heidi Tscherning

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	The 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Denmark Duration: 31 May 2010 → 1 Jun 2010

Conference	The 2010 NeuroPsychoEconomics Conference / CoNEcs
Location	Copenhagen Business School
Country/Territory	Denmark
City	København
Period	31/05/2010 → 01/06/2010

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