Emotions and Intention to Buy: Applying Neuro-is on the Adoption of the Iphone

Jonas Hedman, Heidi Tscherning

    Research output: Contribution to conferencePosterResearchpeer-review

    Original languageEnglish
    Publication date2010
    Number of pages12
    Publication statusPublished - 2010
    EventThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Denmark
    Duration: 31 May 20101 Jun 2010

    Conference

    ConferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
    LocationCopenhagen Business School
    CountryDenmark
    CityKøbenhavn
    Period31/05/201001/06/2010

    Cite this

    Hedman, J., & Tscherning, H. (2010). Emotions and Intention to Buy: Applying Neuro-is on the Adoption of the Iphone. Poster session presented at The 2010 NeuroPsychoEconomics Conference / CoNEcs, København, Denmark.