Emotional Responses to Marketing Communication

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbuch Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen
EditorsManfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Number of pages31
Place of PublicationWiesbaden
PublisherGabler
Publication date2009
Pages559-589
ISBN (Print)9783834903778
Publication statusPublished - 2009

Cite this

Hansen, F. (2009). Emotional Responses to Marketing Communication. In M. Bruhn, F-R. Esch, & T. Langner (Eds.), Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (pp. 559-589). Wiesbaden: Gabler.