Emotional Responses to Marketing Communication

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbuch Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen
Editors	Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Number of pages	31
Place of Publication	Wiesbaden
Publisher	Gabler
Publication date	2009
Pages	559-589
ISBN (Print)	9783834903778
Publication status	Published - 2009

Handle.net

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title = "Emotional Responses to Marketing Communication",

author = "Flemming Hansen",

year = "2009",

language = "English",

isbn = "9783834903778",

pages = "559--589",

editor = "Manfred Bruhn and Franz-Rudolf Esch and Tobias Langner",

booktitle = "Handbuch Kommunikation",

publisher = "Gabler",

address = "Germany",

}