Emotional Responses to Marketing Communication

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbuch Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen
EditorsManfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Number of pages31
Place of PublicationWiesbaden
PublisherGabler
Publication date2009
Pages559-589
ISBN (Print)9783834903778
Publication statusPublished - 2009

Cite this

Hansen, F. (2009). Emotional Responses to Marketing Communication. In M. Bruhn, F-R. Esch, & T. Langner (Eds.), Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (pp. 559-589). Wiesbaden: Gabler.
Hansen, Flemming. / Emotional Responses to Marketing Communication. Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen. editor / Manfred Bruhn ; Franz-Rudolf Esch ; Tobias Langner. Wiesbaden : Gabler, 2009. pp. 559-589
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Hansen, F 2009, Emotional Responses to Marketing Communication. in M Bruhn, F-R Esch & T Langner (eds), Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen. Gabler, Wiesbaden, pp. 559-589.

Emotional Responses to Marketing Communication. / Hansen, Flemming.

Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen. ed. / Manfred Bruhn; Franz-Rudolf Esch; Tobias Langner. Wiesbaden : Gabler, 2009. p. 559-589.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Emotional Responses to Marketing Communication

AU - Hansen, Flemming

PY - 2009

Y1 - 2009

M3 - Book chapter

SN - 9783834903778

SP - 559

EP - 589

BT - Handbuch Kommunikation

A2 - Bruhn, Manfred

A2 - Esch, Franz-Rudolf

A2 - Langner, Tobias

PB - Gabler

CY - Wiesbaden

ER -

Hansen F. Emotional Responses to Marketing Communication. In Bruhn M, Esch F-R, Langner T, editors, Handbuch Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen. Wiesbaden: Gabler. 2009. p. 559-589