Emotional Responses to Brands and Product Categories

Larry Percy, Flemming Hansen, Rolf Randrup

Research output: Working paper › Research

165 Downloads (Pure)

Series	Research Paper / Department of Marketing. Copenhagen Business School
Number	8 / 2004

Access to Document

@techreport{0c2d49f0c02111db9769000ea68e967b,

title = "Emotional Responses to Brands and Product Categories",

keywords = "Produkter, Varem{\ae}rker, Brands, Forbrugerpsykologi, Emotioner, Forbrugeradf{\ae}rd, f{\o}lelser",

author = "Larry Percy and Flemming Hansen and Rolf Randrup",

year = "2004",

language = "English",

series = "Research Paper / Department of Marketing. Copenhagen Business School",

publisher = "Department of Marketing. CBS",

number = "8 / 2004",

address = "Denmark",

type = "WorkingPaper",

institution = "Department of Marketing. CBS",

}

TY - UNPB

T1 - Emotional Responses to Brands and Product Categories

AU - Percy, Larry

AU - Hansen, Flemming

AU - Randrup, Rolf

PY - 2004

Y1 - 2004

KW - Produkter

KW - Varemærker

KW - Brands

KW - Forbrugerpsykologi

KW - Emotioner

KW - Forbrugeradfærd

KW - følelser

M3 - Working paper

T3 - Research Paper / Department of Marketing. Copenhagen Business School

BT - Emotional Responses to Brands and Product Categories

PB - Department of Marketing. CBS

CY - Frederiksberg

ER -