Emotional Responses to Brands and Product Categories

Larry Percy, Flemming Hansen, Rolf Randrup

Research output: Working paperResearch

35 Downloads (Pure)
Original languageEnglish
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Number of pages23
Publication statusPublished - 2004
SeriesResearch Paper / Department of Marketing. Copenhagen Business School
Number8 / 2004

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