Emotional Responses: A New Paradigm in Communication Research

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 35th EMAC Conference
EditorsG.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou
Number of pages14
Publication date2006
ISBN (Print)960-89199-0-8
Publication statusPublished - 2006
EventThe 35th EMAC Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens Business and Economics University, Athen, Greece
Duration: 23 May 200626 May 2006
Conference number: 35

Conference

ConferenceThe 35th EMAC Annual Conference 2006
Number35
LocationAthens Business and Economics University
CountryGreece
CityAthen
Period23/05/200626/05/2006

Keywords

  • Brand equity
  • Market Factors
  • Methodology
  • Emotions
  • Branding

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