Emotional Responses

A New Paradigm in Communication Research

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 35th EMAC Conference
EditorsG.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou
Number of pages14
Publication date2006
ISBN (Print)960-89199-0-8
Publication statusPublished - 2006
EventThe 35th EMAC Annual Conference 2006 - Athens Business and Economics University, Athen, Greece
Duration: 23 May 200626 May 2006
Conference number: 35

Conference

ConferenceThe 35th EMAC Annual Conference 2006
Number35
LocationAthens Business and Economics University
CountryGreece
CityAthen
Period23/05/200626/05/2006

Keywords

  • Brand equity
  • Market Factors
  • Methodology
  • Emotions
  • Branding

Cite this

Hansen, F. (2006). Emotional Responses: A New Paradigm in Communication Research. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Proceedings of the 35th EMAC Conference
Hansen, Flemming. / Emotional Responses : A New Paradigm in Communication Research. Proceedings of the 35th EMAC Conference. editor / G.J. Avlonitis ; N. Papavassiliou ; P. Papastathopoulou. 2006.
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year = "2006",
language = "English",
isbn = "960-89199-0-8",
editor = "G.J. Avlonitis and N. Papavassiliou and P. Papastathopoulou",
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Hansen, F 2006, Emotional Responses: A New Paradigm in Communication Research. in GJ Avlonitis, N Papavassiliou & P Papastathopoulou (eds), Proceedings of the 35th EMAC Conference., Athen, Greece, 23/05/2006.

Emotional Responses : A New Paradigm in Communication Research. / Hansen, Flemming.

Proceedings of the 35th EMAC Conference. ed. / G.J. Avlonitis; N. Papavassiliou; P. Papastathopoulou. 2006.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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KW - Brand equity

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KW - Methodology

KW - Emotions

KW - Branding

M3 - Article in proceedings

SN - 960-89199-0-8

BT - Proceedings of the 35th EMAC Conference

A2 - Avlonitis, G.J.

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Hansen F. Emotional Responses: A New Paradigm in Communication Research. In Avlonitis GJ, Papavassiliou N, Papastathopoulou P, editors, Proceedings of the 35th EMAC Conference. 2006