Efficient Consumer Response: Marketing-logistisches Kooperationsmanagement in der Konsumgüterwithschaft

Herbert Kotzab, Verena Lienbacher

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationDimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
EditorsRobert Schönberger, Ralf Elbert
Place of PublicationWiesbaden
PublisherGabler
Publication date2010
ISBN (Print)9783834923738
Publication statusPublished - 2010

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