Efficient consumer response development, current status and potential

Herbert Kotzab

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2000
Publication statusPublished - 2000
EventThe Third AFM French-German Conference on Retailing and Distribution in Europe - Saint-Malo, France
Duration: 29 Jun 200030 Jun 2000
Conference number: 3

Conference

ConferenceThe Third AFM French-German Conference on Retailing and Distribution in Europe
Number3
CountryFrance
CitySaint-Malo
Period29/06/200030/06/2000

Cite this

Kotzab, H. (2000). Efficient consumer response development, current status and potential. Paper presented at The Third AFM French-German Conference on Retailing and Distribution in Europe, Saint-Malo, France.