Efficient Consumer Response as a Hybrid Governance Structure to manage Customer Relationships in the Grocery Industry

Herbert Kotzab

Research output: Contribution to journalJournal articleResearch

Original languageEnglish
JournalAkademija MM
Volume5
Issue number9
Pages (from-to)73-80
Number of pages8
ISSN1408-1652
Publication statusPublished - 2002

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