Effekter & virkningsgrader af markedsføring: Casestudie af tilbudsaviser i detailhandlen

Per Østergaard Jacobsen, Claus Varnes

Research output: Book/ReportReportResearch

21 Downloads (Pure)
Original languageDanish
Place of PublicationFrederiksberg
PublisherDepartment of Operations Management, Copenhagen Business School
Number of pages59
Publication statusPublished - 2012

Cite this

Østergaard Jacobsen, P., & Varnes, C. (2012). Effekter & virkningsgrader af markedsføring: Casestudie af tilbudsaviser i detailhandlen. Frederiksberg: Department of Operations Management, Copenhagen Business School.
Østergaard Jacobsen, Per ; Varnes, Claus. / Effekter & virkningsgrader af markedsføring : Casestudie af tilbudsaviser i detailhandlen. Frederiksberg : Department of Operations Management, Copenhagen Business School, 2012. 59 p.
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language = "Dansk",
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Østergaard Jacobsen, P & Varnes, C 2012, Effekter & virkningsgrader af markedsføring: Casestudie af tilbudsaviser i detailhandlen. Department of Operations Management, Copenhagen Business School, Frederiksberg.

Effekter & virkningsgrader af markedsføring : Casestudie af tilbudsaviser i detailhandlen. / Østergaard Jacobsen, Per; Varnes, Claus.

Frederiksberg : Department of Operations Management, Copenhagen Business School, 2012. 59 p.

Research output: Book/ReportReportResearch

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T1 - Effekter & virkningsgrader af markedsføring

T2 - Casestudie af tilbudsaviser i detailhandlen

AU - Østergaard Jacobsen, Per

AU - Varnes, Claus

PY - 2012

Y1 - 2012

M3 - Rapport

BT - Effekter & virkningsgrader af markedsføring

PB - Department of Operations Management, Copenhagen Business School

CY - Frederiksberg

ER -

Østergaard Jacobsen P, Varnes C. Effekter & virkningsgrader af markedsføring: Casestudie af tilbudsaviser i detailhandlen. Frederiksberg: Department of Operations Management, Copenhagen Business School, 2012. 59 p.