Effekter & virkningsgrader af markedsføring: Casestudie af tilbudsaviser i detailhandlen

Per Østergaard Jacobsen, Claus Varnes

Research output: Book/ReportReportResearch

32 Downloads (Pure)
Original languageDanish
Place of PublicationFrederiksberg
PublisherDepartment of Operations Management, Copenhagen Business School
Number of pages59
Publication statusPublished - 2012

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