Effects of Message Appeal on Corporate Responsibility Initiatives

Suzanne C. Beckmann, Luisa Andreu, Anna Mattila, Joaquin Aldas

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	Annual Frontiers in Service Conference - Karlstad, Sweden Duration: 10 Jun 2010 → 13 Jun 2010 Conference number: 19 http://www.ctf.kau.se/frontiers2010/index.shtml

Conference	Annual Frontiers in Service Conference
Number	19
Country/Territory	Sweden
City	Karlstad
Period	10/06/2010 → 13/06/2010
Internet address	http://www.ctf.kau.se/frontiers2010/index.shtml

Handle.net

@conference{4bf732ed7d6b4c378879ad8e6b561701,

title = "Effects of Message Appeal on Corporate Responsibility Initiatives",

author = "Beckmann, {Suzanne C.} and Luisa Andreu and Anna Mattila and Joaquin Aldas",

year = "2010",

language = "English",

note = "Annual Frontiers in Service Conference ; Conference date: 10-06-2010 Through 13-06-2010",

url = "http://www.ctf.kau.se/frontiers2010/index.shtml",

}