Effects of Message Appeal on Corporate Responsibility Initiatives

Suzanne C. Beckmann, Luisa Andreu, Anna Mattila, Joaquin Aldas

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventAnnual Frontiers in Service Conference - Karlstad, Sweden
Duration: 10 Jun 201013 Jun 2010
Conference number: 19
http://www.ctf.kau.se/frontiers2010/index.shtml

Conference

ConferenceAnnual Frontiers in Service Conference
Number19
CountrySweden
CityKarlstad
Period10/06/201013/06/2010
Internet address

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