| Original language | English |
|---|---|
| Title of host publication | Marketing Models |
| Editors | Kim Buch-Madsen |
| Number of pages | 4 |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2019 |
| Pages | 124-127 |
| ISBN (Print) | 9788759332016 |
| Publication status | Published - 2019 |
Effective Frequency (in Media Planning)
Ole E. Andersen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication