Editorial: Introducing Interdisciplinary Research in Industrial Marketing Management

Stefan Markovic, Elina Jaakkola, Adam Lindgreen*, C. Anthony Di Benedetto

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review


Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.

Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)A1-A3
Number of pages3
Publication statusPublished - Feb 2021

Bibliographical note

Published online: 10. Februar 2021


  • Business-to-business marketing management
  • Interdisciplinary research

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