Editorial Essay: Can design improve the performance of marketing management?

Research output: Contribution to journal › Editorial

Original language	English
Journal	Journal of Marketing Management
Volume	23
Issue number	9-10
Pages (from-to)	815-827
Number of pages	13
ISSN	0267-257X
DOIs	https://doi.org/10.1362/026725707x250331
Publication status	Published - 2007

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@article{95c516b0aa4111dc9bb5000ea68e967b,

title = "Editorial Essay: Can design improve the performance of marketing management?",

keywords = "oplevelses{\o}konomi, markedsf{\o}ringsledelse, design, corporate performance",

author = "Tore Kristensen and Kjell Gr{\o}nhaug",

year = "2007",

doi = "10.1362/026725707x250331",

language = "English",

volume = "23",

pages = "815--827",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "9-10",

}

TY - JOUR

T1 - Editorial Essay

T2 - Can design improve the performance of marketing management?

AU - Kristensen, Tore

AU - Grønhaug, Kjell

PY - 2007

Y1 - 2007

KW - oplevelsesøkonomi

KW - markedsføringsledelse

KW - design

KW - corporate performance

U2 - 10.1362/026725707x250331

DO - 10.1362/026725707x250331

M3 - Editorial

SN - 0267-257X

VL - 23

SP - 815

EP - 827

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -