Editorial Essay: Can design improve the performance of marketing management?

Tore Kristensen; Kjell Grønhaug

doi:10.1362/026725707x250331

Editorial Essay: Can design improve the performance of marketing management?

Tore Kristensen, Kjell Grønhaug

Department of Marketing

Norwegian School of Economics

Research output: Contribution to journal › Editorial

Original language	English
Journal	Journal of Marketing Management
Volume	23
Issue number	9-10
Pages (from-to)	815-827
Number of pages	13
ISSN	0267-257X
DOIs	https://doi.org/10.1362/026725707x250331
Publication status	Published - 2007

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Cite this

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title = "Editorial Essay: Can design improve the performance of marketing management?",

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author = "Tore Kristensen and Kjell Gr{\o}nhaug",

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KW - markedsføringsledelse

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