Original language | English |
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Journal | Journal of Marketing Management |
Volume | 23 |
Issue number | 9-10 |
Pages (from-to) | 815-827 |
Number of pages | 13 |
ISSN | 0267-257X |
DOIs | |
Publication status | Published - 2007 |
Editorial Essay: Can design improve the performance of marketing management?
Tore Kristensen, Kjell Grønhaug
Research output: Contribution to journal › Editorial › Research