Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking

Antonia Erz; Bo T. Christensen; Torsten Tomczak

Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking

Antonia Erz, Bo T. Christensen, Torsten Tomczak

Department of Marketing

University of St Gallen

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processing
fluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarity
and processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.

Original language	English
Publication date	2012
Number of pages	3
Publication status	Published - 2012
Event	40th Annual Conference of the Association of Consumer Research. ACR 2012 - Vancouver, Canada Duration: 4 Oct 2012 → 7 Oct 2012 Conference number: 40 http://www.acrwebsite.org/

Conference

Conference	40th Annual Conference of the Association of Consumer Research. ACR 2012
Number	40
Country/Territory	Canada
City	Vancouver
Period	04/10/2012 → 07/10/2012
Internet address	http://www.acrwebsite.org/

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http://www.acrwebsite.org/volumes/v40/acr_v40_12266.pdfLicence: Unspecified

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Cite this

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title = "Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking",

abstract = "This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.",

author = "Antonia Erz and Christensen, {Bo T.} and Torsten Tomczak",

year = "2012",

language = "English",

note = "40th Annual Conference of the Association of Consumer Research. ACR 2012 ; Conference date: 04-10-2012 Through 07-10-2012",

url = "http://www.acrwebsite.org/",

}

Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking. / Erz, Antonia ; Christensen, Bo T.; Tomczak, Torsten.
2012. Abstract from 40th Annual Conference of the Association of Consumer Research. ACR 2012, Vancouver, British Columbia, Canada.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Easy Like a Sunday Morning

T2 - 40th Annual Conference of the Association of Consumer Research. ACR 2012

AU - Erz, Antonia

AU - Christensen, Bo T.

AU - Tomczak, Torsten

N1 - Conference code: 40

PY - 2012

Y1 - 2012

N2 - This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.

AB - This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.

M3 - Conference abstract for conference

Y2 - 4 October 2012 through 7 October 2012

ER -