e-Types A/S

Robert Austin; Shannon O'Donnell; Silje Kamille Friis

e-Types A/S

Robert Austin, Shannon O'Donnell, Silje Kamille Friis

Research output: Other contribution › Teaching case

Abstract

A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed.

Original language	English
Publication date	22 Jun 2006
Place of Publication	Boston
Publisher	Harvard Business School
Number of pages	26
Publication status	Published - 22 Jun 2006

Bibliographical note

Harvard Business School Case: N9-606-118

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