e-Types A/S

Robert Austin, Shannon O'Donnell, Silje Kamille Friis

    Research output: Other contributionTeaching case


    A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed.
    Original languageEnglish
    Publication date22 Jun 2006
    Place of PublicationBoston
    PublisherHarvard Business School
    Number of pages26
    Publication statusPublished - 22 Jun 2006

    Bibliographical note

    Harvard Business School Case: N9-606-118

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