Abstract
A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed.
| Original language | English |
|---|---|
| Publication date | 22 Jun 2006 |
| Place of Publication | Boston |
| Publisher | Harvard Business School |
| Number of pages | 26 |
| Publication status | Published - 22 Jun 2006 |