E-government Adoption Model Based on Theory of Planned Behavior: Empirical Validation

The e-Government phenomenon has become more important with the ever increasing number of implementations worldwide. A model explaining the e-Government adoption and the related measurement instrument – a survey – had been developed and validated in this study. In a post Technology Acceptance Model (TAM) approach, theory of planned behavior (TPB) was extended to fit the requirements of e-Government context. The adoption of student loans service of the higher education student loans and accommodation association of Turkey (KYK) was investigated to obtain data for empirical validation. The instrument was administered to over four-hundred students and partial least squares path modeling was employed to analyze the data. The results indicate that the model was an improvement over TAM in terms of predictive power. The constructs trust, perceived behavioral control and attitudes successfully explained the intention to use an e-Government service. The findings presented in this study provide useful insights for researchers and policy makers when dealing with e-Government services.