E-Commerce and the Brith of the Logsumer

Viggo Norell, Britta Gammelgaard

Research output: Contribution to journalJournal articleCommunication


Before the introduction of e-commerce, the main purpose of the logistics service provides (LSP) was the replenish stores and warehouses, from which consumers in turn would purchase their goods. LSPs worked in the background and logistics activities were hidden from end consumers as they made purchases in store. However, the growth of e-commerce has brought LSPs closer to the final consumers. When consumers have the possibility to choose LSP directly from the website from which they are purchasing their goods, LSPs have to complete for individual customers.
Original languageEnglish
Issue number1
Pages (from-to)8-10
Number of pages3
Publication statusPublished - Mar 2020

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