E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

Susanne Friese, Mogens Bjerre, Torben Hansen, Niels Kornum, Christine Sestoft

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This report presents the results of the qualitative study that was conducted in the spring of 2002 in Copenhagen as part of the E-Bizz Øresund project. The purpose of this project is to develope and design distributionsystems for BTC e-commerce related to food and grocery retailing. An important part of this is to know how consumers think of grocery e-commerce and what types of wishes and demands they might have in order to use such systems now and in the future.
Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School, CBS
Number of pages93
Publication statusPublished - 2003
SeriesEbizz Øresund

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