Driving Symbolic Consumption through Imagined Vertical Movements

Massimiliano Ostinelli, Torsten Ringberg, David Luna

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Abstract

Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.
Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.

Conference

ConferenceThe European Association for Consumer Research Conference. EACR 2013
Number10
LocationIESE Campus in Barcelona
CountrySpain
CityBarcelona
Period04/07/201307/07/2013
Internet address

Cite this

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title = "Driving Symbolic Consumption through Imagined Vertical Movements",
abstract = "Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.",
author = "Massimiliano Ostinelli and Torsten Ringberg and David Luna",
year = "2013",
language = "English",
volume = "10",
pages = "320--321",
journal = "European Advances in Consumer Research",
issn = "0098-9258",
publisher = "Association",

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Driving Symbolic Consumption through Imagined Vertical Movements. / Ostinelli, Massimiliano ; Ringberg, Torsten; Luna, David .

In: European Advances in Consumer Research, Vol. 10, 2013, p. 320-321.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

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