Driving Symbolic Consumption through Imagined Vertical Movements

Massimiliano Ostinelli, Torsten Ringberg, David Luna

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.
Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventThe European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spain
Duration: 4 Jul 20137 Jul 2013
Conference number: 10
http://www.acrweb.org/eacr/Public/index.aspx

Conference

ConferenceThe European Association for Consumer Research Conference. EACR 2013
Number10
LocationIESE Campus in Barcelona
CountrySpain
CityBarcelona
Period04/07/201307/07/2013
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Ostinelli, M., Ringberg, T., & Luna, D. (2013). Driving Symbolic Consumption through Imagined Vertical Movements. Paper presented at The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spain.
Ostinelli, Massimiliano ; Ringberg, Torsten ; Luna, David . / Driving Symbolic Consumption through Imagined Vertical Movements. Paper presented at The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spain.
@conference{1dde783b927f43bda585a651bfcab36c,
title = "Driving Symbolic Consumption through Imagined Vertical Movements",
abstract = "Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.",
author = "Massimiliano Ostinelli and Torsten Ringberg and David Luna",
note = "CBS Library does not have access to the material; null ; Conference date: 04-07-2013 Through 07-07-2013",
year = "2013",
language = "English",
url = "http://www.acrweb.org/eacr/Public/index.aspx",

}

Ostinelli, M, Ringberg, T & Luna, D 2013, 'Driving Symbolic Consumption through Imagined Vertical Movements' Paper presented at, Barcelona, Spain, 04/07/2013 - 07/07/2013, .

Driving Symbolic Consumption through Imagined Vertical Movements. / Ostinelli, Massimiliano ; Ringberg, Torsten; Luna, David .

2013. Paper presented at The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spain.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Driving Symbolic Consumption through Imagined Vertical Movements

AU - Ostinelli, Massimiliano

AU - Ringberg, Torsten

AU - Luna, David

N1 - CBS Library does not have access to the material

PY - 2013

Y1 - 2013

N2 - Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.

AB - Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.

M3 - Paper

ER -

Ostinelli M, Ringberg T, Luna D. Driving Symbolic Consumption through Imagined Vertical Movements. 2013. Paper presented at The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spain.