Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	5 Jun 2013
Number of pages	7
Publication status	Published - 5 Jun 2013
Event	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013 Conference number: 42 http://www.emac2013.org/

Conference	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013
Number	42
Location	Istanbul Technical University
Country/Territory	Turkey
City	Istanbul
Period	04/06/2013 → 07/06/2013
Internet address	http://www.emac2013.org/

Handle.net

@conference{f02a11f5801b4fd887a7b4e694bd9e09,

title = "Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success",

author = "Jens Geersbro and Thomas Ritter and Wesley Johnston",

year = "2013",

month = jun,

day = "5",

language = "English",

note = "The 42nd Annual Conference of the European Marketing Academy. EMAC 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

url = "http://www.emac2013.org/",

}