Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Jens Geersbro, Thomas Ritter, Wesley Johnston

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date5 Jun 2013
Number of pages7
Publication statusPublished - 5 Jun 2013
EventThe 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.emac2013.org/

Conference

ConferenceThe 42nd EMAC Annual Conference 2013
Number42
LocationIstanbul Technical University
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address

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