Driving Competitiveness Through Servitization: A Guide for Practitioners

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Servitization, or adding services to the manufactured product, has become a strategy for increasing financial margins, getting closer to the customer and prolonging product lives. This is especially applicable to Western hemisphere companies in their efforts to compete with companies from low cost countries and emerging economies. It is our hope that this booklet can assist managers to analyze and plan a servitization strategy. The text is brief and comprehensive to supplement a workshop, but can also be used separately as a quick guide on steps to follow for a manager when considering servitization for the company. This booklet is produced to serve as a documentation of a research project together with industry on how servitization can be a strategy to enhance the competitiveness of manufacturing firms.
Original languageEnglish
Place of PublicationFrederiksberg
PublisherThe CBS Competitiveness Platform
Number of pages24
ISBN (Electronic)9788793226036
Publication statusPublished - 2014

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