Drivers and Strategies of International Service Firms in Emerging Markets

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    Original languageEnglish
    Title of host publicationHandbook of Contemporary Research on Emerging Markets
    EditorsHemant Merchant
    Number of pages26
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2016
    Pages223-248
    Chapter10
    ISBN (Print)9781782546351
    ISBN (Electronic)9781782546368
    DOIs
    Publication statusPublished - 2016
    SeriesResearch Handbooks in Business and Management

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