Drinking Successfully: Alcohol Consumption, Taste and Social Status

Margaretha Järvinen, Christoph Ellersgaard, Anton Grau Larsen

Research output: Contribution to journalJournal articleResearchpeer-review


The paper analyses the relationship between social status, alcohol consumption and taste, using a Danish company as empirical case. Methodologically as well as theoretically, the paper is inspired by Bourdieu. A social space tied to socioeconomic status and gendered work positions is constructed using specific multiple correspondence analysis. Hereafter, a range of variables measuring alcohol-related practices and preferences are analysed, showing that specific drinking styles and alcohol preferences are associated with specific positions in the company’s status space. An omnivorous drinking style, embracing a broad variety of beverage types, drinking contexts and drinking companions is associated with high positions in the firm, as are specific types of drinks and specific reasons for drinking. The paper discusses drinking patterns as both a reflection of and a contribution to social status differences.
Original languageEnglish
JournalJournal of Consumer Culture
Issue number3
Pages (from-to)384–405
Publication statusPublished - 2013
Externally publishedYes


  • Alcohol
  • Social status
  • Taste
  • Correspondence analysis
  • Bourdieu

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