Double Swing: Intercultural Communication Core: Theories, Issues, and Concepts

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There are two main streams of understanding intercultural communication. The “classic” transmission models include the basic elements of communication involved in sending messages from a sender to a receiver. These models enable analysis of all communication elements and effects by focusing on sameness in communication. In contrast, Muneo Jay Yoshikawa's “double-swing” model of intercultural communication between the East and West is based on an eastern understanding of dialogue, collaborative communication, and co-creation of meaning. The double-swing model enables an understanding of communication as an ongoing encounter where both sender and receiver have mutual respect. It has four modes of communication: the ethnocentric, the dialectic, the control, and the dialogic. Both models have something to offer intercultural communication, but the double-swing model enables a worldview that is heterogeneous, pluralistic, and dynamic.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Intercultural Communication
EditorsYoung Yun Kim
Number of pages6
Place of PublicationHoboken, NJ
Publication date13 Dec 2017
ISBN (Electronic)9781118783665
Publication statusPublished - 13 Dec 2017
SeriesThe Wiley Blackwell-ICA international Encyclopedias of Communication


  • Co-creation
  • Complex
  • Dialogue
  • Dynamic
  • East-West
  • Intercultural communication
  • Power

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