Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash

Carsten Lund Pedersen, Thomas Ritter

Research output: Contribution to journalJournal articleResearch

Original languageEnglish
JournalMIT Sloan Management Review
Number of pages6
Publication statusPublished - 25 Jun 2020


  • Customer behavior
  • Customer engagement
  • Market strategy
  • Online communities
  • Product marketing
  • Social media

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