Abstract
| Original language | English |
|---|---|
| Title of host publication | Proceedings of DRS 2016 International Conference : Design + Research + Society - Future-Focused Thinking |
| Editors | Peter Lloyd, Eric Bohemia |
| Number of pages | 12 |
| Volume | 3 |
| Place of Publication | London |
| Publisher | Design Research Society |
| Publication date | 2016 |
| Pages | 1211-1222 |
| DOIs | |
| Publication status | Published - 2016 |
| Event | Design + Research + Society: Future-Focused Thinking - The 50th Anniversary DRS Conference - Brighton, United Kingdom Duration: 27 Jun 2016 → 30 Jun 2016 Conference number: 50 http://www.drs2016.org |
Conference
| Conference | Design + Research + Society |
|---|---|
| Number | 50 |
| Country | United Kingdom |
| City | Brighton |
| Period | 27/06/2016 → 30/06/2016 |
| Internet address |
| Series | Proceedings of DRS International Conference |
|---|---|
| ISSN | 2398-3132 |
Keywords
- Qualitative data
- Variation
- Idiosyncratic
- Experiment
Cite this
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Doing Qualitative Studies, Using Statistical Reasoning. / Kristensen, Tore; Gabrielsen, Gorm.
Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking. ed. / Peter Lloyd; Eric Bohemia. Vol. 3 London : Design Research Society, 2016. p. 1211-1222 (Proceedings of DRS International Conference).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Doing Qualitative Studies, Using Statistical Reasoning
AU - Kristensen, Tore
AU - Gabrielsen, Gorm
PY - 2016
Y1 - 2016
N2 - Qualitative studies are associated with interviews, focus groups and observations. We introduce experiments as a way of dealing with such studies. In contrast to the common focus on how many respondents choose a particular behaviour we focus on how much a design affect the individual. This is often concerned with analysing the effect of a design. The approach is bottom up, in that the inferences are concerned with each individual. This enables us to look at the variation between people. We consider the common preference profile, defined as that part of the individual preference profiles which is shared by all individuals. A variation seen by the individual means that the message is received with its complexity and meaningfulness, while a big ideosyncratic variations means people understand different things and a Babylonian confusion is the outcome. Findings may be generalized after the effect has been measured at an individual level.
AB - Qualitative studies are associated with interviews, focus groups and observations. We introduce experiments as a way of dealing with such studies. In contrast to the common focus on how many respondents choose a particular behaviour we focus on how much a design affect the individual. This is often concerned with analysing the effect of a design. The approach is bottom up, in that the inferences are concerned with each individual. This enables us to look at the variation between people. We consider the common preference profile, defined as that part of the individual preference profiles which is shared by all individuals. A variation seen by the individual means that the message is received with its complexity and meaningfulness, while a big ideosyncratic variations means people understand different things and a Babylonian confusion is the outcome. Findings may be generalized after the effect has been measured at an individual level.
KW - Qualitative data
KW - Variation
KW - Idiosyncratic
KW - Experiment
KW - Qualitative data
KW - Variation
KW - Idiosyncratic
KW - Experiment
U2 - 10.21606/drs.2016.462
DO - 10.21606/drs.2016.462
M3 - Article in proceedings
VL - 3
SP - 1211
EP - 1222
BT - Proceedings of DRS 2016 International Conference
A2 - Lloyd, Peter
A2 - Bohemia, Eric
PB - Design Research Society
CY - London
ER -