Doing Good: Building Organizational Commitment Through Philanthropy

Frances Jørgensen, Anne Sluhan

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    In this paper, we investigate how corporate philanthropy serves as a mechanism for building organizational commitment. Although much research has reported on the potential benefits of philanthropy and highlighted its impact on organizational commitment, reports are lacking on how philanthropic activities can be implemented to actively influence organizational commitment. We address this gap through a longitudinal qualitative study in a Danish family-owned firm, where we model how initiation of and participation in philanthropic activities encourages organizational commitment through an organizational identification process. Theoretically, we contribute to the literature by providing an in-depth processual perspective on how engagement in philanthropic activities facilitates value alignment between employees and their organization, and therein fosters organizational commitment. Practically, the paper contributes by proposing a way that firms can actively influence organizational commitment through introducing philanthropy.
    Original languageEnglish
    Publication date2015
    Publication statusPublished - 2015
    EventThe Academy of Management Annual Meeting 2015: Opening Governance - Vancouver, Canada
    Duration: 7 Aug 201511 Aug 2015
    Conference number: 75
    http://aom.org/annualmeeting/

    Conference

    ConferenceThe Academy of Management Annual Meeting 2015
    Number75
    CountryCanada
    CityVancouver
    Period07/08/201511/08/2015
    Internet address

    Bibliographical note

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    Keywords

    • Corporate philanthropy
    • Corporate social responsibility
    • Organizational commitment

    Cite this

    Jørgensen, F., & Sluhan, A. (2015). Doing Good: Building Organizational Commitment Through Philanthropy. Paper presented at The Academy of Management Annual Meeting 2015, Vancouver, Canada.