Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?

Alexander Josiassen, Ingo O. Karpen, A. George Assaf

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages5
Publication statusPublished - 2012
Event2012 Global Marketing Conference at Seoul: Globalization and Marketing Performance - COEX, Seoul, Korea, Republic of
Duration: 19 Jul 201222 Jul 2012
http://www.kamsconference.org/2012/index.html

Conference

Conference2012 Global Marketing Conference at Seoul
LocationCOEX
CountryKorea, Republic of
CitySeoul
Period19/07/201222/07/2012
Internet address

Bibliographical note

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Cite this

Josiassen, A., Karpen, I. O., & Assaf, A. G. (2012). Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?. Paper presented at 2012 Global Marketing Conference at Seoul, Seoul, Korea, Republic of.