Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?

Alexander Josiassen, Ingo O. Karpen, A. George Assaf

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages5
Publication statusPublished - 2012
Event2012 Global Marketing Conference at Seoul: Globalization and Marketing Performance - COEX, Seoul, Korea, Republic of
Duration: 19 Jul 201222 Jul 2012


Conference2012 Global Marketing Conference at Seoul
CountryKorea, Republic of
Internet address

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