Does Export Marketing Engagement by Manufacturers Pay Off?: Evidence from the Vietnamese Wood Furniture Industry

Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry

Bent Petersen, Pham Thi Song Hanh

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Internationalization of Emerging Economies and Firms
Editors	Marin Marinov, Svetla Marinova
Number of pages	17
Place of Publication	Basingstoke
Publisher	Palgrave Macmillan
Publication date	2012
Pages	224-240
Chapter	10
ISBN (Print)	9780230348332 , 9781137007438
ISBN (Electronic)	9780230363663 , 0230363660
DOIs	https://doi.org/10.1057/9780230363663
Publication status	Published - 2012

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Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry. / Petersen, Bent; Hanh, Pham Thi Song.
Internationalization of Emerging Economies and Firms. ed. / Marin Marinov; Svetla Marinova. Basingstoke: Palgrave Macmillan, 2012. p. 224-240.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Does Export Marketing Engagement by Manufacturers Pay Off?

T2 - Evidence from the Vietnamese Wood Furniture Industry

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AU - Hanh, Pham Thi Song

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SN - 9781137007438

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BT - Internationalization of Emerging Economies and Firms

A2 - Marinov, Marin

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CY - Basingstoke

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