Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry

Bent Petersen, Pham Thi Song Hanh

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationInternationalization of Emerging Economies and Firms
    EditorsMarin Marinov, Svetla Marinova
    Number of pages17
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Publication date2012
    Pages224-240
    Chapter10
    ISBN (Print)9780230348332 , 9781137007438
    ISBN (Electronic)9780230363663 , 0230363660
    DOIs
    Publication statusPublished - 2012

    Cite this

    Petersen, B., & Hanh, P. T. S. (2012). Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry. In M. Marinov, & S. Marinova (Eds.), Internationalization of Emerging Economies and Firms (pp. 224-240). Palgrave Macmillan. https://doi.org/10.1057/9780230363663