Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventThe 33rd EMAC Annual Conference 2004 - University of Murcia, Murcia, Spain
Duration: 18 May 200421 May 2004
Conference number: 33

Conference

ConferenceThe 33rd EMAC Annual Conference 2004
Number33
LocationUniversity of Murcia
CountrySpain
CityMurcia
Period18/05/200421/05/2004

Cite this

Jones, R. (2004). Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.
@conference{00b38a408eb611dba124000ea68e967b,
title = "Do we need a broader definition of brand equity?: Developing a stakeholder conceptualisation of brand equity",
keywords = "Brand equity, Branding",
author = "Richard Jones",
note = "Opstilling: 659.18 jon L{\o}be nr.: 0410074; null ; Conference date: 18-05-2004 Through 21-05-2004",
year = "2004",
language = "English",

}

Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity. / Jones, Richard.

2004. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Do we need a broader definition of brand equity?

T2 - Developing a stakeholder conceptualisation of brand equity

AU - Jones, Richard

N1 - Opstilling: 659.18 jon Løbe nr.: 0410074

PY - 2004

Y1 - 2004

KW - Brand equity

KW - Branding

M3 - Paper

ER -

Jones R. Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity. 2004. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.