Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventThe 33rd EMAC Annual Conference 2004 - University of Murcia, Murcia, Spain
Duration: 18 May 200421 May 2004
Conference number: 33

Conference

ConferenceThe 33rd EMAC Annual Conference 2004
Number33
LocationUniversity of Murcia
CountrySpain
CityMurcia
Period18/05/200421/05/2004

Cite this

Jones, R. (2004). Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.