Do we need a broader definition of brand equity?: Developing a stakeholder conceptualisation of brand equity

Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	The 33rd EMAC Annual Conference 2004: Worldwide Marketing - University of Murcia, Murcia, Spain Duration: 18 May 2004 → 21 May 2004 Conference number: 33

Conference	The 33rd EMAC Annual Conference 2004
Number	33
Location	University of Murcia
Country/Territory	Spain
City	Murcia
Period	18/05/2004 → 21/05/2004

@conference{00b38a408eb611dba124000ea68e967b,

title = "Do we need a broader definition of brand equity?: Developing a stakeholder conceptualisation of brand equity",

keywords = "Brand equity, Branding",

author = "Richard Jones",

note = "Opstilling: 659.18 jon L{\o}be nr.: 0410074; The 33rd EMAC Annual Conference 2004 ; Conference date: 18-05-2004 Through 21-05-2004",

year = "2004",

language = "English",

}