Do They Think what We Want Them to Think?: Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll; Sylvia von Wallpach

Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll
, Sylvia von Wallpach

University of Innsbruck

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2008
Publication status	Published - 2008
Externally published	Yes
Event	The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 - Goizueta Business School, Emory University, Atlanta, United States Duration: 11 Sept 2008 → 14 Sept 2008 Conference number: 4

Conference

Conference	The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008
Number	4
Location	Goizueta Business School, Emory University
Country/Territory	United States
City	Atlanta
Period	11/09/2008 → 14/09/2008

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Persistent link

Cite this

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title = "Do They Think what We Want Them to Think?: Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders",

author = "Oliver Koll and \{von Wallpach\}, Sylvia",

year = "2008",

language = "English",

note = "The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 ; Conference date: 11-09-2008 Through 14-09-2008",

}

Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders. / Koll, Oliver; von Wallpach, Sylvia.
2008. Abstract from The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, Atlanta, United States.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Do They Think what We Want Them to Think?

T2 - The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 4

PY - 2008

Y1 - 2008

M3 - Conference abstract for conference

Y2 - 11 September 2008 through 14 September 2008

ER -