Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll, Sylvia von Wallpach

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2008
Publication statusPublished - 2008
Externally publishedYes
EventThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 - Goizueta Business School, Emory University, Atlanta, United States
Duration: 11 Sep 200814 Sep 2008
Conference number: 4

Conference

ConferenceThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008
Number4
LocationGoizueta Business School, Emory University
CountryUnited States
CityAtlanta
Period11/09/200814/09/2008

Bibliographical note

CBS Library does not have access to the material

Cite this