Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll, Sylvia von Wallpach

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2008
Publication statusPublished - 2008
Externally publishedYes
EventThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 - Goizueta Business School, Emory University, Atlanta, United States
Duration: 11 Sep 200814 Sep 2008
Conference number: 4

Conference

ConferenceThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008
Number4
LocationGoizueta Business School, Emory University
CountryUnited States
CityAtlanta
Period11/09/200814/09/2008

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Cite this

Koll, O., & von Wallpach, S. (2008). Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders. Abstract from The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, Atlanta, United States.