TY - JOUR
T1 - Do not Miss the Boat to Outside-in Open Innovation
T2 - Enable Your Employees
AU - Markovic, Stefan
AU - Bagherzadeh, Mehdi
AU - Dubiel, Anna
AU - Cheng, Jim
AU - Vanhaverbeke, Wim
PY - 2020/11
Y1 - 2020/11
N2 - In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the “softer” ones. Thus, this study aims to empirically examine three “softer” drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside-in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners.
AB - In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the “softer” ones. Thus, this study aims to empirically examine three “softer” drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside-in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners.
KW - Open innovation
KW - Entrepreneurial culture
KW - Employee enablement
KW - External knowledge
KW - Organizational support
KW - Open innovation
KW - Entrepreneurial culture
KW - Employee enablement
KW - External knowledge
KW - Organizational support
U2 - 10.1016/j.indmarman.2020.09.003
DO - 10.1016/j.indmarman.2020.09.003
M3 - Journal article
SN - 0019-8501
VL - 91
SP - 152
EP - 161
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -