Do Media Consumers Really Dislike Advertising?

An Empirical Assessment of the Role of Advertising in Print Media Markets

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Udgivelsesdato: Mar
    Original languageEnglish
    JournalInternational Journal of Industrial Organization
    Volume27
    Issue number2
    Pages (from-to)292-301
    Number of pages10
    ISSN0167-7187
    DOIs
    Publication statusPublished - 2008

    Cite this

    @article{25c9bc1080d911de8153000ea68e967b,
    title = "Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets",
    abstract = "Udgivelsesdato: Mar",
    author = "Ulrich Kaiser",
    year = "2008",
    doi = "10.1016/j.ijindorg.2008.09.003",
    language = "English",
    volume = "27",
    pages = "292--301",
    journal = "International Journal of Industrial Organization",
    issn = "0167-7187",
    publisher = "Elsevier",
    number = "2",

    }

    Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets. / Kaiser, Ulrich.

    In: International Journal of Industrial Organization, Vol. 27, No. 2, 2008, p. 292-301.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Do Media Consumers Really Dislike Advertising?

    T2 - An Empirical Assessment of the Role of Advertising in Print Media Markets

    AU - Kaiser, Ulrich

    PY - 2008

    Y1 - 2008

    N2 - Udgivelsesdato: Mar

    AB - Udgivelsesdato: Mar

    U2 - 10.1016/j.ijindorg.2008.09.003

    DO - 10.1016/j.ijindorg.2008.09.003

    M3 - Journal article

    VL - 27

    SP - 292

    EP - 301

    JO - International Journal of Industrial Organization

    JF - International Journal of Industrial Organization

    SN - 0167-7187

    IS - 2

    ER -