Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets

Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets

Research output: Contribution to journal › Journal article › Research › peer-review

Udgivelsesdato: Mar

Original language	English
Journal	International Journal of Industrial Organization
Volume	27
Issue number	2
Pages (from-to)	292-301
Number of pages	10
ISSN	0167-7187
DOIs	https://doi.org/10.1016/j.ijindorg.2008.09.003
Publication status	Published - 2008

@article{25c9bc1080d911de8153000ea68e967b,

title = "Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets",

abstract = "Udgivelsesdato: Mar",

author = "Ulrich Kaiser",

year = "2008",

doi = "10.1016/j.ijindorg.2008.09.003",

language = "English",

volume = "27",

pages = "292--301",

journal = "International Journal of Industrial Organization",

issn = "0167-7187",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Do Media Consumers Really Dislike Advertising?

T2 - An Empirical Assessment of the Role of Advertising in Print Media Markets

AU - Kaiser, Ulrich

PY - 2008

Y1 - 2008

N2 - Udgivelsesdato: Mar

AB - Udgivelsesdato: Mar

U2 - 10.1016/j.ijindorg.2008.09.003

DO - 10.1016/j.ijindorg.2008.09.003

M3 - Journal article

SN - 0167-7187

VL - 27

SP - 292

EP - 301

JO - International Journal of Industrial Organization

JF - International Journal of Industrial Organization

IS - 2

ER -