Abstract
We conduct an incentivized experiment to test whether the willingness to pay is
higher for debit cards compared to cash for three consumer products. Our
findings support this conjecture also after controlling for cash availability,
spending type, price familiarity and consumption habits of the products. The
evidence thus suggests that different representations of money matters for
consumer behavior.
higher for debit cards compared to cash for three consumer products. Our
findings support this conjecture also after controlling for cash availability,
spending type, price familiarity and consumption habits of the products. The
evidence thus suggests that different representations of money matters for
consumer behavior.
| Original language | English |
|---|---|
| Place of Publication | Lund |
| Publisher | Lund University |
| Number of pages | 9 |
| Publication status | Published - 2014 |
| Series | Working paper. Department of Economics, Lund University |
|---|---|
| Number | 21 |
| Volume | 2014 |
Keywords
- Payment methods
- Debit cards
- Cash
- Willingness-to-pay
