Original language | Danish |
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Title of host publication | Markedsføring : Teori og praksis |
Editors | Jens Graff |
Place of Publication | Frederiksberg |
Publisher | Samfundslitteratur |
Publication date | 2020 |
Pages | 402-419 |
Chapter | 19 |
ISBN (Print) | 9788759328781 |
ISBN (Electronic) | 9788759336342 |
Publication status | Published - 2020 |
Distribution
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review