Distinguishing between Feelings and Emotions in Understanding Communication Effects

Flemming Hansen, Lars Bech Christensen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationMarketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003
EditorsLaurent Gilles, Dwight Merunka, Judy Zaichkowsky
Publication date2003
Pages201-228
Publication statusPublished - 2003
EventThe La Londe Seminar 30th International Research Seminar in Marketing - La Londe, France
Duration: 11 Jun 200313 Jun 2003

Conference

ConferenceThe La Londe Seminar 30th International Research Seminar in Marketing
CountryFrance
CityLa Londe
Period11/06/200313/06/2003

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